Cases in Strategic Management

Manufacturing Firms
1. Cosmetics
- Estee Lauder Companies, Inc, 2008
- Revlon, Inc - 2007

2. Food
- Krispy Kreme Doughnuts - 2008
- Pilgrim's Pride Corporation - 2007

3. Beverages
- Coca-Cola Company - 2007
- Anheuser-Busch Companies, Inc. - 2007

4. Computers
- Hewlett-Packard Corporation - 2007
International Business Machines - 2007

5. Automotive
- Ford Motor Company - 2007
- Winnebago Industries - 2008
-Skoda Auto - 2007

6. Small business
- S/W Printing Company
- Waterford Wedgwood PLC - 2007
- Toll Brothers, Inc. - 2007
- Cellox - 2007

Service Firms:

1. E-Commerce
- E-Trade Financial, Inc. - 2007
- Amazon.com - 2007

2. Retailing
- Zale Corporation - 2008
- Gap, Inc - 2007

3. Food Service
- Wendy's International - 2007
- McDonald's Corporation - 2007
- Compass Group PLC - 2007

4. Travel-Air or Sea
- Continental Airlines, Inc - 2007
- Southwest Airlines Co. - 2007
- Carnival Corporation - 2007

5. Hotel/Motel
- MGM Mirage - 2007
- Marriott International - 2007
- Starwood Hotels and Resorts Worldwide, Inc. - 2007

6. Non-profit organizations
- Miami University - 2007
- Wesley United Methodist Church - 2007
- Riverbanks Zoological Park and Botanical Garden - 2007