Pattern for Case Study in Strategic Management
I. The Executive Summary:
II. The Comprehensive Written Analysis:
1. Identify the firm’s existing vision, mission, objectives, and strategies.
2. Develop vision and mission statements for the organization.
3. Identify the organization’s external opportunities and threats.
4. Construct a Competitive Profile Matrix (CPM).
5. Construct an External Factor Evaluation (EFE) Matrix.
6. Identify the organization’s internal strengths and weaknesses.
7. Construct an Internal Factor Evaluation (IFE) Matrix.
8. Prepare a Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix,
Strategic Position and Action Evaluation (SPACE) Matrix,
Boston Consulting Group (BCG) Matrix,
Internal-External (IE) Matrix,
Grand Strategy Matrix,
and Quantitative Strategic Planning Matrix (QSPM) as appropriate.
Give advantages and disadvantages of alternative strategies.
9. Recommend specific strategies and long-term objectives.
Show how much your recommendations will cost.
Clearly itemize these costs for each projected year.
Compare your recommendations to actual strategies planned by the company.
10. Specify how your recommendations can be implemented and what results you can expect.
Prepare forecasted ratios and projected financial statements.
Present a timetable or agenda for action.
11. Recommend specific annual objectives and policies.
12. Recommend procedures for strategy review and evaluation.
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