Mid-Term Examination in Marketing Management

Mid-Term Examination in Marketing Management

Date Submitted: August 14, 2010

Questions:

1. Marketing Management function is one which is geared to getting the most out of people and services. To be able to do this, it requires intelligent organization, carefully delineated responsibilities, records and systems, analysis and review, with this view, cite and explain your responsibilities and functions as a marketing manager in a certain company.

2. Management deals with decisions, designed to achieve maximum results from the use of resources and thus, attain desired goals and objectives. Thinking of new ways of serving customers; marketing needs a means by which executives or management can be different and be better able to meet competition head-on. What do you think are the tools that the marketing management should impose or implement? Discuss.

3. Product Development is a phase that has to do with anticipating and meeting consumer wants and needs, but in the field of product policies, there are four (4) various factors which need to be given considerable attention and each must be dealt separately. Once this is done, these factors can be coordinated into a complete product policy determination. In your own way, discuss the four (4) factors.